Verizon has seemingly launched an all-out attack against AT&T Mobile over the past couple of weeks with it’s new Droid phone, and ‘superior’ network coverage.
Now it looks like AT&T is striking back with a lawsuit against Verizon, stating that the ads are misleading:
“In essence, we believe the ads mislead consumers into believing that AT&T doesn’t offer ANY wireless service in the vast majority of the country. In fact, AT&T’s wireless network blankets the US, reaching approximately 296M people. Additionally, our 3G service is available in over 9,600 cities and towns. Verizon’s misleading advertising tactics appear to be a response to AT&T’s strong leadership in smartphones. We have twice the number of smartphone customers… and we’ve beaten them two quarters in a row on net post-paid subscribers. We also had lower churn — a sign that customers are quite happy with the service they receive.”
This makes one wonder… is this really about striking back at an ad they think is unfair, or is it about AT&T getting fed up with Verizon’s ad tactics recently and trying to show they won’t take them idly?
Source: AT&T sues Verizon over ‘there’s a map for that’ ads
